With their official debut at MIDO, EKKIU completes the subsequent chapter of its younger model story. What started as a daring sun shades assertion now unfolds right into a full eyewear universe, because the label presents its first optical assortment alongside its newest solar designs – assured, expressive and unmistakably Gen Z.
The identify EKKIU comes from Italian youth slang, loosely translating to “an increasing number of” – a philosophy that runs by means of each body. Extra trend, extra high quality, extra perspective. After gaining worldwide momentum with sun shades, the model now brings the identical vitality to optical eyewear, translating its sturdy visible identification into frames designed for on a regular basis life.
The optical assortment stays true to EKKIU’s DNA: vibrant colors, sharp contrasts and silhouettes that really feel daring quite than primary. Sculpted temples add a graphic edge, whereas vintage-inspired hinges introduce a refined nod to traditional eyewear design. Crafted from premium acetate with built-in metallic core wires, the frames mix visible influence with consolation and exact adjustability. All optical kinds are fitted with plano lenses that includes built-in blue-light safety, making them nicely suited to digital-heavy each day routines.
Alongside the optical debut, EKKIU additionally introduces new sun shades that underline the model’s playful but assured strategy. For girls, a softly contoured, retro-inspired cat-eye made out of wealthy acetate balances timeless femininity with a contemporary twist, provided in a palette of vibrant, flattering tones. For males, the traditional aviator is reimagined with a daring acetate entrance, glossy stainless-steel temples and refined acetate suggestions – a assured, up to date replace of an icon.
Efficiency stays a key focus throughout each solar and optical kinds. Sun shades are outfitted with superior Tritan™ lenses by Eastman, chosen for his or her readability, sturdiness and excessive optical high quality, guaranteeing that type and performance go hand in hand.
With the launch of its first optical assortment and the growth of its sun shades line, EKKIU positions itself as a model that sees eyewear not as an adjunct, however as a press release. Daring, fashion-forward and designed for a era that values individuality, the gathering marks a decisive step ahead – extra expression, extra confidence, extra EKKIU.
