As Supposed.
Some issues aren’t sought. They merely discover their technique to you. The stronger the private connection to a product, the extra possible that’s. And that’s precisely what this shoot is about: character. The choice was made the place experience meets instinct – at Optik Augustin in Essen. Along with Jari and Stefanie, photographer Mert Dürümoglu curated a set for SPECTR that doesn’t simply purpose for premium, however above all for precision.
That is evident not solely within the eyewear itself, but in addition within the particulars – such because the elaborately designed packaging, which for a lot of fashions turns into an unbiased design object. The items proven come immediately from the Optik Augustin assortment: AKONI, BARCELUNETTES, BRETT, DITA, ESMONT, OLIVER GOLDSMITH, HUG, LEINZ, MYKITA, SATO and THOM BROWNE – every mannequin handpicked, with its personal signature and a transparent normal.
Staged within the studio, the fashions – as is typical of Mert – unfold their full influence. Clear compositions meet experimental lighting installations, reflections develop into a part of the design. The pictures: razor-sharp, nearly tangible – with a presence that resonates.
images: MERT DÜRÜMOGLU
assistant: CHRISTIAN HUHN
styling: MIRJANA VUJCIC
hair & make-up: NICOLA WEIDEMANN
mannequin: LILLY SENG at EASTWEST MODELS
submit manufacturing: MARCEL WENINGER
studio: CUBIC STUDIOS
dp / edit / shade: BISHR LAHAM & VIDTURE
ac: JUNIOR KINSLEY OPUNKO
Jari and Stefanie’s retailer is taken into account one of many high addresses for a discerning clientele – far past the borders of Essen. In dialog, they discuss their philosophy, the artwork of choosing the proper frames for his or her shoppers – and why folks journey from afar to purchase their glasses at Optik Augustin.
>>> Interview
