With SHADES OF COLOUR, i-spax presents a brand new assortment that brings collectively clear shapes, expressive colours and punctiliously thought-about particulars. The brand new fashions present how minimalist design can tackle very completely different personalities – from daring and concrete to gentle and female.
The accompanying marketing campaign follows the identical thought with a clear, modern visible language. Pink, gentle azure and hazelnut-brown backgrounds create a colourful setting for the frames, whereas pure casting and a simple perspective maintain the imagery relaxed quite than overly staged. Colour and individuality take heart stage.
Among the many new fashions, KALLE brings a assured steel aesthetic with a particular double bridge. Gradient lenses in inexperienced, gentle blue, orange and gray add a recent shade assertion to the city silhouette. QUINN takes a extra geometric method, combining spherical lenses with a double bridge and a contemporary shield-inspired entrance comprised of chrome steel.
The female MAPLE retains issues gentle with its slim, angular wire body in polished chrome steel. A contrasting eye rim and matching temple suggestions add refined touches of color to the in any other case delicate design.
With JUNIPER and TIMBER, the double bridge turns into the defining characteristic. Extending all the best way in the direction of the endpiece, the continual bridge creates an uncommon visible body across the eyes. Whereas JUNIPER reinterprets the basic aviator with a gently curved double bridge, TIMBER opts for a stronger, angular form.
Rounding out the gathering, CLOVER offers the normal panto silhouette a recent replace. Its high-quality steel building is sharpened by distinctive edges alongside the decrease rim, making a stability between basic proportions and a extra graphic character.
Throughout the gathering, i-spax performs with the connection between shade, form and persona – maintaining the design clear whereas leaving loads of room for particular person expression.
