RODENSTOCK is among the traditional eyewear manufacturers – Engineered in Germany. As a part of a global repositioning, the standard label is getting into a “new period of lightness.” The main target is on premium supplies, revolutionary options, and timeless aesthetics. We spoke with Head of Design and Engineering Benjamin Heirich concerning the model’s design philosophy and the technical and stylistic implications of its new merchandise.
Howdy Benjamin, RODENSTOCK is present process a repositioning. What’s behind it?
As a part of our repositioning, we’ve redefined the RODENSTOCK model – with a transparent design language, a structured assortment framework, and a long-term technique. The guideline “Kind Follows Lightness” is on the core of our design course of – our total improvement is pushed by the purpose of making ultra-light eyewear. We mix most lightness with minimalist aesthetics and technical innovation.
Innovation and data-driven know-how are essential to you. Is that typical of a German premium model?
Completely – German premium manufacturers are globally acknowledged for precision and high quality, and it’s this “German engineering” thatforms the inspiration of our product mindset. Our work is formed by effectivity, perfection, and engineering excellence, which is mirrored in each element of our frames. Due to a comprehensivedatabase, we will analyze technical parameters and guarantee optimum becoming and most carrying consolation with our designs.
You seek advice from a brand new “period of lightness“. What does that imply in apply?
It means growing eyewear that’s featherlight – as a result of much less weight equals extra consolation. That’s the place our focus lies: on lightness, each bodily and aesthetically. Due to technological innovation and new supplies, we create ultra-lightweight designs that strike the proper steadiness between materials alternative, building, and design. Our core promise is most consolation – as a result of for wearers, an important factor is a body that feels prefer it’s not even there.
How does the thought of “lightness” affect your body designs?
Lightness shapes each facet of our design strategy. We depend on purist kinds with clear traces and diminished shapes to create timeless aesthetics. On the similar time, we optimize materials utilization with out compromising stability. Through the use of ultra-light supplies like titanium and RXP®, we considerably scale back weight. Clear and semi-transparent colours additional improve the sense of lightness – each visually and in really feel. Improvements like our screwless hinges and uncovered flex zones guarantee added consolation. Our minimalist frames mix seamlessly with the face and spotlight the wearer’s persona.
And the way do you tackle aesthetic issues in your designs?
Our design guideline “Pure Aesthetics” is impressed by Bauhaus and minimalism – outlined by a timeless, pared-down visible language. Our frames mix performance with lightness and are characterised by trendy, long-lasting design.
Supplies play a serious position in total weight. What are your go-to decisions?
We regularly mix supplies to realize the proper steadiness between stability and luxury. In our in-house prototyping workshop, we repeatedly check and refine materials use to additional scale back weight and make sure the lightest attainable consequence.
Which supplies are central to this strategy?
Primarily titanium and RXP®. For our nostril pads, we use solely medical-grade silicone, which is skin-friendly and accessible in varied kinds to make sure optimum consolation.
Which varieties of titanium are used for which elements of the frames?
We use particular titanium alloys strategically to realize the best steadiness of stability, flexibility, and precision for every part:
Pure titanium is used for fronts, bridges, and endpieces resulting from its energy and sturdiness.
Beta titanium is used for temples and rimless frames due to its excessive flexibility and flexibility to the wearer.
Nanometer titanium is used within the flex zone spring components, the place precision and performance are essential.
What makes RXP® distinctive and the way is it used?
RXP® is a high-tech polymer produced in Switzerland with excellent properties. It’s extraordinarily light-weight but extremely sturdy, making it very best for manufacturing slim frames. It’s additionally skin-friendly and simply adjustable, which makes it particularly snug for on a regular basis use.
You offered us with frames from the Loop, Orbit, and InfiniTec collections for our shoot. What makes every sequence distinctive?
Every of our collections has its personal defining design components and technical improvements, but all RODENSTOCK frames are comfortableto put on and individually adjustable. Right here’s what units them aside:
Loop: This assortment combines cutting-edge know-how with a standout design aspect – a precision-engineered hinge. The temples, produced from pure titanium, ship energy, lightness, and sturdiness. Loop appeals significantly to a youthful viewers that appreciates trendy design language.
Orbit: The spotlight right here is the revolutionary, screwless building that eliminates the necessity for hinge changes. Impressed by Bauhaus philosophy and the geometry of the circle, Orbit additionally options ultra-light supplies like RXP® and titanium. The rimless design from this sequence obtained the German Design Award 2025.
InfiniTec: This sequence facilities on the thought of creating know-how seen. The uncovered flex hinge serves as each a practical andstylistic aspect. The spring part is produced from nanometer titanium, guaranteeing the best precision.
Who’s the RODENSTOCK target market?
With our repositioning, we’re concentrating on males aged 35 and above who worth longevity, high quality, and exact know-how of their merchandise – and place a premium on consolation. Their model is outlined by a desire for timeless, purist design.
Thanks.
