The place pastries turn into trendy in distinctive portraits.
For Spring/Summer season 2026, WOODYS introduces a refreshed eyewear assortment alongside a brand new interpretation of its Distinctive Bakery universe. This season, the idea takes a extra refined and fashion-driven course, translating the model’s playful DNA right into a extra conceptual visible language. The marketing campaign blends daring styling with refined references to craftsmanship, merging creativity, character, and up to date aesthetics.
The SS26 launch expands the gathering with 44 new fashions and over 200 references, presenting advanced designs that proceed to stability individuality with on a regular basis wearability. All frames are produced utilizing high-quality European parts, together with Italian Mazzucchelli acetate and German OBE hinges, underscoring WOODYS’ dedication to high quality and element.
The ladies’s optical assortment sees a notable evolution. Alongside the model’s signature daring acetate types, lighter and slimmer silhouettes are launched, providing a broader vary of expressions. The mix line has been utterly reworked, presenting two new ideas that elevate materials play and refinement. Some designs characteristic layered clear acetates that create depth and quantity, whereas others pair steel fronts with exactly inlaid acetate particulars, giving the frames a jewel-like look.
The lads’s assortment continues to stability timeless design with a up to date edge. Acquainted shapes are up to date by refined particulars, together with signature coloured steel accents that add persona to the fronts. New textured laminations, impressed by technical supplies, deliver an added layer of visible curiosity, whereas the titanium vary is enhanced with up to date constructions, refined shade mixtures, and extra versatile temples designed for improved consolation.
The sun shades assortment additionally grows for SS26. For ladies, a brand new phase introduces extra up to date shapes in acetate and steel, geared toward a youthful viewers, with chosen fashions that includes photochromic lenses that adapt to altering gentle. Throughout the principle sun shades vary for each men and women, bigger and extra expressive silhouettes take middle stage. All sun shades are outfitted with ZEISS CR-39 lenses providing full UVA and UVB safety.
With SS26, WOODYS continues to evolve its design language – combining craftsmanship, materials innovation, and a assured sense of fashion to create eyewear that feels distinctive, fashionable, and unmistakably WOODYS.
